Google is set to roll out another core update aimed at rewarding high-quality content sites. This move is intended to address critiques from previous updates and ensure that helpful content gains more visibility.

John Mueller from Google’s Search team recently shared insights on how they are planning to reward sites producing high-quality content. In a series of tweets, Mueller addressed concerns stemming from the March core update and the September helpful content update. He noted that the upcoming update aims to improve the visibility of content that truly benefits users.

For SEO professionals and site owners, this means continuing to focus on creating genuinely helpful and high-quality content. Changes made to align with Google’s guidelines should eventually yield better search performance, though the process may take time.

The impact of Google’s core updates can be significant, with some sites experiencing massive gains in traffic while others see declines as high as 90%. Recovery from these impacts is not instantaneous and often requires extensive effort over multiple update cycles.

Mueller emphasized that while recovery is possible, it involves deep analysis and significant changes to make a site relevant to current user expectations. It’s not just about regaining previous ranking positions but adapting to evolving search criteria and user needs.

Despite the challenges, Mueller’s comments offer hope. He stated that sites affected by core updates could grow again, but this depends on the site aligning its content strategy with what users find helpful and relevant. The key is persistent effort and a commitment to quality.

Google is actively working to improve site rankings in the next core update, focusing on rewarding high-quality content. While recovery from update impacts requires patience and thorough adjustments, consistently creating exceptional content is the best strategy for future success.